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Greenwise Markets

Publix is the largest grocery chain in Florida and the Southeast. Their sub-brand, Greenwise Markets, combine their familiar and friendly brand identity with a variety of organic groceries, familiar favorites, house-made specialties, and more to explore. 

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Greenwise Markets provide easy-to-find healthy food options, but they don't have a point of differentiation from the big guys (Trader Joe's, Whole Foods, Fresh Market, etc...). 

 

People are lazy, let's show them that healthy ≠ hard.   

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Project Type: integrated campaign

AD & CW: Ashley Carrillo + Isabella Lara 

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Introducing...
EatWise Meal Bundles

A new line of pre-portioned kits to provide shoppers with ready-to-go pairings or meals tailored to specific healthy foods for the brain, heart, lungs, hormones, and eyes.

Packaging + Labeling + In Store Pieces

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OOH

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Print

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